We test and score every tool publishers use
Publishers have to choose between dozens of platforms — CMS, ad networks, email, analytics, paywalls and more. We test each one, score it out of 5, and compare the field side by side, so you can pick the right tool with confidence. No vendor pays for a score or a ranking.
Data refreshed 27 Sept 2026 · Scores never influenced by vendors
Start with your problem, not a product name
Pick the job you need done. Each benchmark scores every platform in that category out of 5, so you can compare the field before you talk to a single vendor.
Benchmark Categories
Independent evaluations organized by publishing technology vertical. Each category uses tailored scoring criteria.
Data & Analytics
Revenue & Business
Advertising & Monetization
Distribution & Growth
Audience & Engagement
Data & Privacy
Digital Platforms & Tools
Content Management
Editorial Tools
Editorial principles, not a vendor directory
Every tool is assessed against the same published criteria for its category. We group tools into editorial tiers — Best-in-Class, Strong Choice, Fair Fit, and below — so you can shortlist on fit, not just a number.
No pay-to-play
Vendors cannot pay for inclusion, a higher score, or a better ranking position. Ever.
Methodology-led
Each category has published scoring criteria with weighted dimensions. Scores are computed, not negotiated.
Hands-on testing
Our editors work with newsrooms, magazine teams, and B2B media. Assessments reflect real-world use, not feature checklists.
Independently verified
Publisher adoption data, community signals, and vendor claims are cross-checked before publication.
Vendors cannot pay for inclusion, ranking, or score changes. Scores are computed from editorial testing, publisher adoption data, community signals, and verified claims.
